The lessons of successful family Añaños

In Section Life in Motion are going to comment on the success of the family Añaños and how they managed to build one of the rising business groups and most important in Peru in recent years.
"Añaños" a strange and unusual surname in Peru and Latin America today is associated to a brand of soft drink that has become the most important competition of the multinationals, Coca Cola and Pepsi Cola in Peru, Mexico, Venezuela, Ecuador, Chile, Costa Rica, Dominican Republic and Thailand.
Certainly, the owners are Añaños Kola Real, the colourful drink that arose in the depths of the Peruvian Andes, precisely in the city of Ayacucho in the mid-eighties when get worse terrorism of the Shining Path with its "stoppages armed "that prevented the entry of trucks from Coca Cola, Pepsi Cola and Inca Kola.
I invite you to see the starts or how it is possible to move from the need to succeed.

http://es.youtube.com/watch?v=BcXoGZyBFmQ

The History

They were years of violence and social backwardness, economic and political capital of the Ayacucho Department of the same name is known by the number of churches dating from the era of Spanish Virreynato; was the birthplace of the terrorist group Shining Path but paradoxically, there also was born what is now the example of popular capitalism in Latin America.
Eduardo and Mirtha Añaños were a couple of farmers in Ayacucho chain east of the Andes in the interior of Ayacucho. Terrorism ejected from the ranch and its virtually forced to live in poverty in the city.
The couple and their children fled the area heading toward the city and stayed at his home, unlike thousands of peasant families that migrated to cities in the central Peruvian coast, they remained in Ayacucho and realized that the Ayacucho were left without soft drinks, because the trucks suppliers were assaulted in the central road and then, it was decided to suspend these comp travel inside the country to avoid heavy losses. It was then that one of the five children of Añaños, Jorge agronomist by profession when they realize that there was demand for soft drinks market in Ayacucho, devised a formula for a new drink and he suggested to his parents to produce the gas that put a name "Kola Real."
They began to produce it in precarious conditions in 1988 in the courtyard of the housing and hence the same bottler using empty beer bottles and labels using the cheap labor of the same components of the family.
Twenty-seven years after Angel Añaños tells the lessons of success in the following video.

http://es.youtube.com/watch?v=vcOD5wEiq2U

What are the lessons of successful family Añaños?

-- They believed in his dream, is passionate about his product, were persevering in what they wanted and had confidence in their strengths.
-- Lack of money was not a limiting factor,
-- The mystic Kola Real became contagious and used effectively "word of mouth" as a marketing strategy, focusing on a niche market neglected by traditional marks, which basically work was carried out by their employees and distributors,
-- The identification of people with the history of Añaños, because they never forgot how it started, with a machine paperback, as a small family business, with simplicity and humility.
-- Projection of Future Vision on the strength of the new company,

"The Need sharpens Creativity"

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